We're Open


More than any other time in recent history, America is in search of unity. 
If anyone can be the glue, it's makers.
We'd like to invite makers outside SF to join us. We'd love to bring your collection to Whistle, a store in San Francisco's Inner Sunset. We'd love to show it to the locals. And fine storeowners who don't get to hear from you as often. Let's start with a simple change.

— Oct 27th-Dec25th —


We have exciting things planned to get you all great things an established store and SKUE can offer.
Commission Free Sales
100% profits from store sales will be yours to keep. For this program, we are waiving the 50% wholesale margin.
Trade Event
Exposure to local buyers at an intimate in-store trade event. We'll also promote to SF buyers online on SKUE.
In Store Concierge
Each maker will have a sales concierge with one goal. Sell your brand to shoppers and buyers  in-store and  social channels.
Craft Fair Presence
A select few may have their collections featured at the Whistle Booth at West Coast Craft. (If they fit in with the event's mission).
Peak Season Promos
Weekly events will be promoted during this peak season. Your goods won't find a better time to be in SF than the holidays.
What do you need to make your products stand out in the SF market? Buyers and customers weigh in.

whistle sf

Whistle is a concept store in the quaint neighborhood of Inner Sunset of SF. The store was conceived with a mission to bring products from every corner of the world to San Francisco. It's time we started with the nooks and main streets of USA. For the next 3 months (October - December, 2017), we'd love to have you in our space.  And give an opportunity for your brand and your products gain exposure to local shoppers and buyers. Featured in the SF Chronicle.

Your Sales CREW

Katie Gaertner
owner, Whistle sf
Before opening Whistle, Katie was a buyer at several retail boutiques including San Francisco's beloved store The Gardener. She was also a rep at  Keena, the largest rep group on the West Coast and is well connected to buyers in the region. Katie is also advisor for retail strategy on SKUE. 
Julie Larson
sales, Whistle sf
Julie is seasoned Whistle staff member with a knack for delighting customers. Julie also works at Acacia, one of SF's best home decor boutiques on Valencia St. She has experience selling lines wholesale at trade shows .
Annie May Johnston
sales and social media, Whistle sf
Annie is a recent and welcome addition to Whistle. A fine artist and maker, Annie is not only a boss at sales, she's also Whistle's go to person for all things social media.
Store Manager + Merchandising Expert
A dedicated sales, merchandising and marketing consultant, Sabrina works the magic behind the scenes.  She is a talented clothing designer. Her work can be seen at many of the top independent design and maker events when she is not helping out at Whistle.


In December, one maker will be chosen will get to stay on and represent their home town in SF free of charge.
6 additional months at Whistle

6 additional months on SKUE

Criteria for participation

Non-residents of SF (We're the hosts right?)

Supply enough inventory for the 10 week program

Preference to those who don't have an account at an SF store

PArticipation Fee

Late Bloomer $420 (Until Oct 15)

Fees will be applied for store space, staff and promotions

Apply to Participate


Hello Maker,
Excited to receive your application. We'll review and follow up with an email requesting more info or next steps. No further action is required from you. Thanks for your patience and stay tuned.


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Welcome to SF

Amazing brands uniting from all corners of the country. Watch this space for updates
Cleveland, OH
Miami, FL
Santa Rosa, CA
Chicago, IL
Fremont, Ca
Gainesville, FL
Austin, TX
Lakewood, OH
Middletown, CT


 Oct 23rd-Dec 26 —

Have Questions?